Roblox micro-incubator & venture fund
Most games fail quietly. A few pay for everything.
Sub-12 backs small Roblox teams with money and hands-on help, not just a check, so a game with real players gets a real shot at more of them.
380M
people play Roblox every month.
Almost none of the games on the platform ever find an audience. Usually not because the game was bad, but because the person who built it ran out of money before anyone found out.
More than a check
You get a partner, not just funding.
Every developer we fund works directly with someone at Sub-12, not a support ticket. Weekly check-ins while your first tranche is live, and a direct line after that.
Reading your own numbers
Retention, session length, conversion, and what to actually change because of each one, before you spend more on ads.
Getting through the security review
No guesswork about what we're checking for or why. You'll know before you submit anything.
Reaching younger players correctly
If you're aiming at players under 16, we'll walk through what Roblox requires before it becomes a problem.
Knowing what unlocks Tranche 2
You'll know exactly which numbers have to hold up, no surprises when it's time to scale.
Why fund 20 games instead of one
Most games break even. One usually pays for the rest.
Instead of putting all the money behind one game, Sub-12 spreads it across a full portfolio and lets the numbers work themselves out.
12–15
games break even or return modestly
3–4
games return 3x–5x on invested capital
1
breakout hit, 50x+, covers the fund baseline
Risk management
Funding releases in stages, not all at once.
Tranche 1: Soft launch and audit
Covers the publishing fee and enough ad spend to see real numbers, plus a security review before any money moves.
Tranche 2: Scale gate
More funding unlocks only if the numbers hold up:
- Day-1 retention
- ≥ 12%
- Avg. session length
- ≥ 15 min
- Monetization conversion
- ≥ 2%