For Developers
Funding, scaling, and publishing the next generation of breakout Roblox games.
The developer journey
- Acceptance: We review your application and confirm your spot.
- Mentorship: You're paired with a Sub-12 operator who works through your numbers with you.
- Security: Your place file is reviewed for backdoors and unauthorized scripts.
- Publishing: Tranche 1 covers the publishing fee and you go live.
- Scaling: Ad spend and marketing support kick in once the numbers hold up, and Tranche 2 unlocks.
Acceptance
We review your application and confirm your spot.
Scroll to move through each stage
Toolkit
The toolkit
Publishing fee covered
We cover the fee so your game can go live without you paying out of pocket.
Player data from day one
See retention, session length, and spending as soon as players show up.
Marketing and ad spend
We pay for the initial ads so you get real numbers, then scale if those numbers hold up.
Partner tool access
Credits toward premium plugins and AI tools from our partners, so you're not paying out of pocket while you build.
A hands-on operator
Someone at Sub-12 works through your numbers with you, not a support ticket.
A security review before launch
We check your game for hidden admin access and unauthorized scripts.
What you keep
Your share grows as the game matures.
30%
Initial recovery
Until Sub-12 recovers what it invested
60%
Scale
Until the fund reaches 2.5x return
88%
Mature operation
For the rest of the game's life
Apply
Ready to apply?
You don't need a published game to apply. If you already have one live and need funding to reach more players, tell us about it there.