For Developers
Got a Roblox game people actually play?
Sub-12 covers publishing fees, ad spend, and player data for early Roblox games, so you can stay focused on building instead of chasing an audience alone.
What funding covers
The toolkit
Publishing fee covered
We cover the fee so your game can go live without you paying out of pocket.
Player data from day one
See retention, session length, and spending as soon as players show up.
Ad spend to find players
We pay for the initial ads so you get real numbers, then scale it if those numbers hold up.
A security review before launch
We check your game for hidden admin access, unauthorized scripts, and anything else that could put revenue or players at risk.
Process
How funding moves
- 01
Apply with a working prototype
We look at games with early retention signal, not just an idea.
- 02
Security review
We check your game for hidden webhooks, obfuscated code, and backdoor admin access.
- 03
Tranche 1: soft launch
The publishing fee and initial ad spend go out to get you real numbers.
- 04
Tranche 2: scale gate
Clear D1 retention ≥12%, session ≥15 min, and conversion ≥2%, and more ad budget unlocks.
- 05
You keep building, revenue splits automatically
Payouts hit your account monthly as the game earns.
What you keep
Your share grows as the game matures.
70%
Initial recovery
Until Sub-12 recovers what it invested
60%
Scale
Until the fund reaches 2.5x return
80%
Mature operation
For the rest of the game's life
Apply
Ready to apply?
You don't need a published game to apply. If you already have one live and need funding to reach more players, tell us about it there.