Why Sub-12

Roblox has around 380 million people playing every month. Most of the games on it never find an audience. Thousands of teams build things worth playing and still cap out at a handful of players, because they can't afford ads, a security review, or basic tools to see what's working.

Sub-12 exists to close that gap. We fund the unglamorous parts of publishing, and we put an actual person on your side to work through the numbers with you, not just a check. In return, we give investors a straightforward way to back that layer of Roblox without picking a single winner.

The name is a nod to the odds. Most games in the portfolio won't break out. The fund is built assuming that, not hoping otherwise.